Great Concept, but "Tell a Friend" Feature Has a Flaw
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Alle meine Rezensionen ansehen Rezension bezieht sich auf: Unleashing the Ideavirus (Gebundene Ausgabe) When I started reading this book, I was ready to be suspicious of the concept of the ideavirus. I downloaded it because it was free, and that made it attractive to me. As I read the book, though, I realized that the ideas are common sense. It hit home the first time I signed up for PayPal -- one of the best examples of an ideavirus.

In fact, now that I have read "Unleashing the Ideavirus," I can spot mistakes made by Internet-based companies. For example, companies that change the rules in midstream are doomed to lose business.

While Seth Godin loves the idea of the "Tell a Friend" feature, I think it has one flaw he forgot to address. Some people are afraid to enter their friends' e-mail addresses because they don't want their friends to get spam. While many companies don't sell those addresses, some do. Until more companies learn the importance of privacy, I will be reluctant to use the "Tell a Friend" feature.

My other complaint was that the book gets repetitive in some spots. Certain ideas are repeated so often that I started skimming those pages.

Anne M. Marble -- All About Romance
Eine Rezension von Ein Kunde
vom 17. September 2000
Kundenrezensionen:
1. Great Concept, but "Tell a Friend" Feature Has a Flaw (die aktuell angezeigte Rezension)
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