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Great Concept, but "Tell a Friend" Feature Has a Flaw • • • • • (bewertet mit 4 von 5 Punkten) Alle meine Rezensionen ansehen Rezension bezieht sich auf: Unleashing the Ideavirus (Gebundene Ausgabe) When I started reading this book, I was ready to be suspicious of the concept of the ideavirus. I downloaded it because it was free, and that made it attractive to me. As I read the book, though, I realized that the ideas are common sense. It hit home the first time I signed up for PayPal -- one of the best examples of an ideavirus. In fact, now that I have read "Unleashing the Ideavirus," I can spot mistakes made by Internet-based companies. For example, companies that change the rules in midstream are doomed to lose business. While Seth Godin loves the idea of the "Tell a Friend" feature, I think it has one flaw he forgot to address. Some people are afraid to enter their friends' e-mail addresses because they don't want their friends to get spam. While many companies don't sell those addresses, some do. Until more companies learn the importance of privacy, I will be reluctant to use the "Tell a Friend" feature. My other complaint was that the book gets repetitive in some spots. Certain ideas are repeated so often that I started skimming those pages. Anne M. Marble -- All About Romance Eine Rezension von Ein Kunde vom 17. September 2000 | ||||||||||||||
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